Integrity and reliability are the factor to sustain trust and confidence. An entrepreneur that has these characteristics will attract people to cooperate with him. Therefore, this characteristic is crucial to success for an entrepreneur in his business. This is because the stakeholders alike value these attributes highly. People without integrity and reliability is hard to work with. People normally like to keep away from those who are not honest, since everyone do not like to be cheated
Mark Suster
“I believe that integrity and honesty are very important to most venture capital investors. Unfortunately, I don’t believe that they are required to make a lot of money.”
- Mark Suster
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